AI Trust

AI that asks permission.

PROOF uses AI to surface evidence gaps and suggest next actions — but never writes back to your CRM without human confirmation. Every suggestion is evidence-cited. Every change is logged. Your CRM stays the system of record — PROOF suggests, you approve.

Start CRM-only. Add transcripts, notes, and other sources when you’re ready. No write-back without confirmation — ever.

Where trust breaks

  • Silent CRM updates
    AI changes records without telling you
  • Black-box scoring
    No visibility into how decisions are made
  • Trust the algorithm
    You defend numbers you can't explain

How PROOF is Different

  • Suggest → Confirm → Write Back
    You approve before anything changes
  • Evidence citation
    Every recommendation links to source
  • Audit trail by default
    Who changed what — and why. Logged every time.

Every AI recommendation includes:

Evidence Certainty

Every suggestion shows whether it's based on direct evidence, inferred from patterns, or flagged for manual verification.

Evidence Citation

Points to the source (email, transcript, note, or document) that triggered the suggestion — when available.

Audit Log

Tracks every AI suggestion, whether accepted or rejected, with timestamps.

Human Review Queue

You approve before write-back. Nothing changes in your CRM without your explicit approval.

Enterprise readiness

Data processing

Hosted on encrypted cloud infrastructure with enterprise-grade security.

Retention & deletion

You own your data. Export or delete at any time — no lock-in.

Security posture

Built on SOC 2 Type II certified infrastructure. Encryption at rest and in transit.

AI efficiency without losing control of your pipeline data

No silent write-backs. No black-box scoring. Evidence-cited suggestions — with human confirmation before anything changes in your CRM.