PROOF embeds governance directly into the sales workflow.
It defines what must be true, detects what's missing, and enforces progression in real time.
No black-box scoring. No hidden logic. Just structured truth.
PROOF surfaces signals from governed inputs. It does not silently mutate your CRM.
PROOF detects risk from governed inputs — structured fields, in-product signals, and evidence like transcripts and notes. No black-box score. Just operational governance.
Rep pastes a call transcript. PROOF surfaces signals like competition being introduced or an RFP path emerging.
A key stakeholder changes role. PROOF flags continuity risk early — before the deal quietly stalls.
Close dates move repeatedly. PROOF turns slippage into structured accountability — patterns, reasons, and visibility.
