PROOF is designed to be used in the real world: by reps, managers, and RevOps — without a six‑month rollout.
Start self‑serve. Connect your CRM. Apply an evidence standard. See what’s missing. Enforce progression with accountable overrides.
Reps get “what must be true next.” Managers get consistent inspection. RevOps gets operational governance.
Write‑back is controlled and logged. PROOF complements your CRM — it doesn’t overwrite it.
Core governance systems ship first — designed to expand into deeper AI + integrations post‑launch.
These are the systems required for governance — framed as outcomes, not feature checklists.
Stage-specific criteria for what “good” looks like. Creates a shared definition across reps and managers.
Detects predictable failure patterns early — while the deal can still be saved.
Deals progress when proof exists. Exceptions are allowed — but governed.
Turns slippage into a measurable system problem — not a rep story.
Defensible pipeline → accountable forecast. Not because you predicted better — because you enforced truth earlier.
PROOF uses AI to structure evidence from notes and transcripts — but never silently changes your CRM. AI supports governance; it doesn’t bypass it.
Paste a call transcript and PROOF extracts governance-relevant signals (competition, RFP path, risks).
PROOF prompts the next proof required, based on stage and missing evidence — guiding reps without admin.
Every recommendation is traceable to evidence. Overrides are explicit. Nothing is black-box.
