Evidence standards
Define what counts as proof at each stage and for each methodology lens.
Executable sales playbooks
Turn your sales playbook into a working system
PROOF helps revenue teams reduce prep, run better deal reviews, and validate commits with evidence before they shape the forecast.
Launching May 2026 · Built for reps, managers, RevOps, and leaders
Deal review · MeridianCommit check
Economic buyer accessVerified
Decision process mappedPartial
Mutual action plan activeMissing
Champion coverageSingle-threaded
4 / 6criteria evidenced
2gaps surfaced
1manager override needed
Why PROOF
Most sales playbooks exist. Very few run in the workflow.
Most teams already have a sales playbook. It just doesn't run in the workflow. That leads to manual prep, inconsistent inspection, and commits driven by confidence instead of proof.
Without PROOF
- Lives in docs and onboarding
- Applied differently by every manager
- Creates repeated reviews
- Weak commit discipline
With PROOF
- Runs in the daily workflow
- Applies one operating standard
- Surfaces gaps before the review
- Makes commits easier to validate
What PROOF does
Most tools store the playbook. PROOF makes it executable.
CRMs capture updates. Enablement tools distribute methodology. Conversation tools capture calls. PROOF connects those signals to your playbook — then checks whether the deal actually holds up.
Stage enforcement
Hold progression against evidence and surface gaps before stage changes happen.
Deal review packs
Pre-assemble review context so managers spend less time reconstructing the deal.
Commit validation
Check whether commit-ready deals meet your standard before they shape the forecast.
Pattern intelligence
Spot recurring failure modes, weak signals, and execution drift across the pipeline.
Methodology configuration
Configure MEDDIC, MEDDPICC, or your own qualification framework as executable logic — not just training material.
Executable sales playbooks
Your playbook should not be a document. It should be a system.
PROOF turns methodology into operational workflow across qualification, inspection, coaching, and commit readiness.
- Qualification rules that can hold up in live deals
- Inspection standards that managers can apply consistently
- Coaching logic that uses the same operating system as reviews
Playbook Builder · Enterprise
Qualification
Metrics quantifiedRequired
Economic buyer accessedRequired
Decision criteria mappedRequired
Stage gates
Stage 3 → champion validatedGate
Stage 4 → paper process confirmedGate
Commit rules
EB access requiredHard
Mutual action plan activeHard
Where teams save time
Built for the people who prepare, inspect, and call deals.
Prep faster. Walk into reviews ready.
- Less manual prep
- Clearer next actions
- Less guesswork on what good looks like
Inspect deals faster. Coach with consistency.
- Faster inspection against the real playbook
- Earlier weak-deal detection
- Cleaner commit conversations
Turn methodology into execution.
- Configure once, apply across the org
- Standardise inspection
- Move from docs to enforcement
See which commits are real before forecast.
- Faster commit inspection
- Less opinion-led forecasting
- Stronger pipeline confidence
How it works
Configure once. Run everywhere.
1
Encode your playbook
Set stage expectations, inspection questions, coaching prompts, and commit rules.
2
Connect evidence sources
Sync Salesforce or HubSpot, connect Google Workspace or Microsoft 365 for email and calendar signals, and use Voice-to-CRM for rep updates.
3
Apply logic in workflow
Run the configured standard across prep, reviews, inspection, and commit decisions.
4
Produce proof
Generate outputs, surface risk, and show the next best proof before forecast time.
Partner motion
Built for agencies, methodology firms, and playbook specialists.
Use PROOF to move from strategy and training into operational execution for your clients.
HubSpot agenciesSalesforce partnersMEDDIC firmsPlaybook specialists
Audit-first motion
Run an audit. Show where execution breaks. Operationalise the fix.
- Diagnostic front door for partner-led engagements
- Repeatable path from advisory work to deployment
- Signals ecosystem maturity to direct buyers
Request a walkthrough
See PROOF live before launch.
Tell us a little about your team and what you want to improve. We will use that to tailor the conversation.
- Best fit for sales leaders, RevOps, enablement teams, and implementation partners.
- Current focus: executable playbooks, deal inspection, manager reviews, and commit validation.
- Launching with a partner-ready motion and May onboarding windows.