Platform

Deal evidence, built for real pipeline reviews — shipping July 2026.

PROOF is built for the real world — for reps, managers, and RevOps — without a six-month rollout.

Start self-serve. Connect your CRM. Set an evidence standard. See what's missing. Works with MEDDIC/MEDDPICC — or your existing stages and fields. Reps know exactly what's needed at every stage — fewer surprise questions, less re-explaining.

Self-serve, role-based

Reps get "what must be proven next." Managers get consistent deal inspection. RevOps gets evidence standards with audit trails.

CRM-safe write-back

Every update follows Suggest → Confirm → Write Back. Human in the loop. Every time.

July 2026 launch

Core evidence systems ship first — designed to expand into deeper AI integrations post-launch.

Core systems

What ships in July 2026?

Five evidence systems — designed as outcomes, not feature checklists. Together, they form a continuous evidence system — from selling activity to defensible pipeline decisions.

Evidence Standards

Stage-specific criteria defining what "qualified" actually means. Creates a shared definition across every rep and manager — not left to individual interpretation.

Works with MEDDIC/MEDDPICC — or your existing stages and fields. No new methodology required.

  • Required evidence per stage — your criteria, enforced
  • Evidence gaps surfaced before stage advancement
  • Consistent inspection across every rep and deal

Early Risk Detection

Predictable failure patterns surfaced before they distort pipeline decisions. While there's still time to act, not at quarter-end when options are limited.

  • Stalled stage time + stale next steps
  • Close-date drift + reason codes required
  • Stakeholder risk + process gaps

Stage Enforcement

Deals progress when evidence exists — giving reps clarity on what's needed next. Managers can override with a logged reason. No more advancement on optimism alone.

Reps don't get blocked by process — they get clarity on what's missing before reviews.

  • Gate definitions per stage — your criteria
  • Progression requires evidence — or a logged manager override
  • Manager exception queue — inspect what matters

Deal Review Pack

The living operating document every stakeholder relies on — rep, manager, CRO, Customer Success. Auto-assembled, refreshable, evidence-cited, and versioned — with "what changed" built in.

  • One-click generate and refresh — always current
  • Evidence citations linking every claim to source
  • Highlights what changed since the last version

The operating document no other deal intelligence tool produces.

Pattern Intelligence

Turns slippage from anecdote into measurable evidence — across rep, team, and stage.

  • Close-date change tracking — timestamped
  • Reason code enforcement before date moves
  • Slip patterns by rep / team / stage
The outcome

Defensible pipeline → accountable decisions. Not because you predicted better — because evidence was captured as deals moved and the Deal Review Pack shows exactly why.

AI, responsibly

AI-assisted evidence extraction — with human confirmation.

PROOF uses AI to extract structured evidence from notes and transcripts — but never silently changes your CRM. AI surfaces what's there. You decide what gets written back.

Transcript ingestion

Paste a call transcript and PROOF extracts evidence-relevant signals — competition, RFP path, stakeholder changes, and process risk.

Evidence suggestions

PROOF surfaces the next evidence required, based on stage and evidence gaps — guiding reps to what matters without admin overhead.

Full auditability

Every AI recommendation is traceable to its source. Overrides are explicit. Nothing is black-box. Every suggestion is cited.